Elon Musk said he would "file a thermonuclear lawsuit" against Media Matters over a hit piece they released last week that led corporate advertisers to leave the X platform. He alleged that they manipulated their research methods to attain a desired result—that of showing ads from high-profile companies next to antisemitic content. The Babylon Bee, Timcast, and Benny Media all pledged big ad buys on the platform. Now, Rumble CEO Christ Pavlovski has announced his plans to "go thermonuclear as well."
"When I said the cavalry is coming, I was not joking. In the coming days, we are going thermonuclear as well. Everyone is about to witness the greatest pushback against the censorship regime. The people’s support for all organizations in this mission is critical," Pavlovski said.