Snapchat Creates Tool To Help Gen Z’ers Run For Office

Social media application Snapchat is rolling out a new platform to help its users launch political campaigns.

According to Snap — the California-based company behind Snapchat — “Run for Office” will help digital natives across the United States actively engage with democracy:

owered with information from BallotReady, this simple tool will help Snapchatters explore hundreds of opportunities to run for local office based on the issues they care most about — from City Neighborhood Board and Township Council to School Board and State Representative.

We know this next generation is the most diverse, yet currently only 6% of state legislators are under the age of 35. We hope our Run for Office initiative will help shape a more equitable, and reflective, democracy that includes all Americans, including young people.

Run for Office will let users “identify a set of issues they are passionate about.” The app will then filter through a curated list of 75,000 upcoming federal, state, and local elections to “surface roles they may be interested in.”