CNN+ looks doomed

  • by:
  • Source: Axios
  • 04/19/2022
Warner Bros. Discovery has suspended all external marketing spend for CNN+ and has laid off CNN's longtime chief financial officer as it weighs what to do with the subscription streaming service moving forward, five sources tell Axios.

Why it matters: Inside CNN, executives think the launch has been successful. Discovery executives disagree.
* CNN+ has roughly 150,000 subscribers so far.
* Warner Bros. Discovery wants to eventually build one giant service around HBO Max.
* New leadership has replaced CNN CFO Brad Ferrer with Neil Chugani, Discovery's current CFO for streaming and international, as part of a broader finance team restructuring.
* Other high-level positions at WarnerMedia across different business functions are likely to be eliminated to cut costs and streamline leadership in coming weeks.
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