Trump's 2020 plan to target black, Hispanic and suburban female voters

Trump campaign officials have been discussing a digital campaign to boost President Trump’s 2020 support among three key demographic groups: African Americans, Hispanics and suburban women, two sources familiar with the plan tell Axios.

Why it matters: These are the groups the president must make inroads with the most. Trump won in 2016 with less support from black and Hispanic voters than any president in at least 40 years, per Reuters. And in 2018, suburban women revolted against Republicans in the midterms, a shift that was widely seen as a direct rebuke of Trump.

"We have high confidence that we’ll make great inroads with key voters,” a senior Trump campaign official told Axios.

Examples of the planned messaging, per the official:

Across the board, the campaign plans to play up the strong economy and historic low unemployment.