Trump administration may take out billboard ads in Central America about migrating to US

Trump administration officials are thinking about launching a Public Service Announcement-type campaign in some Central American countries in an attempt to cut down the number of people migrating through Mexico to the United States, according to two senior Homeland Security officials.

"I think we should," acting Immigration and Customs Enforcement Director Mark Morgan said during a roundtable discussion this week.

Another senior official within ICE confirmed the agency has had discussions with other Department of Homeland Security entities about a messaging tour in the Northern Triangle: El Salvador, Guatemala, and Honduras.

In addition to the tour, ICE may also use billboards and social media channels to share information about migrating to the U.S., though it's not clear what specific language or messages it would try to get across.

"At this stage, I don’t know what this will look like," Morgan said. "The goal is to stop them from making dangerous treks. ... I think the use of social media is an important factor."