Trump campaign manager says 2020 team plans to spend at least $1 billion on reelection bid

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  • Source: The Hill
  • 07/31/2020
President Trump's 2020 campaign manager Brad Parscale says he is expecting the campaign to spend at least $1 billion to get Trump reelected as the campaign cycle gets underway.

“I definitely think we’re looking at a billion-dollar operation, minimum," Parscale said Wednesday during an interview with TV host Eric Bolling.

"Both sides, who knows how big it’s going to be," he continued. "But I think on our side, we’re clearly on a way to raise small dollars and even bundling large dollars to go over a billion dollars."

Parscale has alluded in the past to high spending on the 2020 campaign, saying last month: “The odds are we’re gonna spend a billion U.S. dollars on this campaign.”

Parscale, who ran Trump's digital operation for his 2016 campaign, said Wednesday that the 2020 team's spending will likely reflect its past strategy in prioritizing expansion of its digital presence. He said that in 2016, the campaign spent 50 percent of its budget on digital, dwarfing past political campaigns.
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